Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends. One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation … Continued
The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding … Continued
High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get … Continued
Through any financial ask that you do, you are the connector – sharing powerful stories and updates that point people back to the mission and vision of your center, reminding them that they are a vital part of your mission through their financial support. Their donations are an essential piece to the success of your … Continued
For years, blogging was merely a way for any average person to maintain an online journal of their travels to exciting places, or a place where budding chefs could share favorite tips and recipes. That was then. But times have changed. Some of the biggest companies and organizations also take help from firms like justseo.co.nz … Continued
Men have a profound impact on every aspect of an unplanned pregnancy and in their role as fathers once their child is born. The pro-life movement is not only about empowering a pregnant woman to choose life – but also caring about moms, dads and babies throughout the pregnancy and after their child is born. … Continued
Your website is the beating heart of your center. Just as the heart pumps blood to your body, your website distributes valuable information to abortion-minded women. Having outdated content on your site makes you seem untrustworthy as a center, which is the exact opposite of how you want to come across to women seeking answers … Continued
Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business, … Continued
For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is … Continued
Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive … Continued