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Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued
If you’ve scrolled through Facebook lately on desktop or mobile, you’ve probably noticed the variety in Facebook ads that popped up. Facebook advertising has become very sophisticated, and it’s important to know the various ad types and how they can help meet your PHC’s goals. Here, we’ll go over the different Facebook ads, how they … Continued
You can learn a lot from marketing analytics, like who’s seeing your ads and whether they are actually doing what they’re supposed to be doing. However, if your stomach drops every time one of those statistics dips below what it was last month, you may not be focusing on the right analytics. It’s true, analytics … Continued
Where in the world would we be without our moms? They work hard, give the best hugs, and encourage us to be strong and brave and honest. We are endlessly thankful for our mothers and all they have sacrificed to give us the very best of everything. In honor of Mother’s Day, we’ve compiled a … Continued
Happy Women’s History Month! Much of the progress of our movement is thanks to many strong, persistent and vocal women who support the sanctity of life. We wouldn’t be where we are today without their selfless advocacy. So, in honor of National Women’s History Month, we want to highlight some of the most influential and … Continued
February is the month of love. We often think about how much we love our spouses, our kids, our family or friends during this time. But we tend to forget about our love for Jesus and His love for us. Part of our Christian duty is to show God’s love to others – in all … Continued
On January 11th, Facebook announced that it will be making some significant changes to its News Feed algorithm. What will those changes entail? The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.” That sounds great for your … Continued
March for Life is a nationally recognized event and protest for the right to life of all humans. If you’re interested in creating your own March for Life event, outlined below is how to promote messaging and the basics of leveraging Facebook advertising for the event. We also recommend bookmarking this page so you can … Continued
Over the past week, pro-choice extremists targeted pregnancy help centers through online attacks, phone calls, and protests at the center’s physical locations. The protesters created a website called ExposeFakeClinics.com that detailed information about the location, contact information and online profiles of more than 4,000 pregnancy help centers worldwide. The flood of confrontational conversations and negative … Continued
Google Business Profile is one of the most effective ways to let the public know your business information. A Google Business Profile is the feature that appears above or to the right of Google search results for a business name. This listing includes information such as hours of operation, phone number, address, website and reviews. … Continued
Help her find you with these free digital marketing tools for social media, paid search and SEO. By leveraging these digital marketing channels, you will be able to spread more awareness about your center and its services, ultimately encouraging more women to visit your center. Look for a top rated digital marketing agency like BlackStorm … Continued
How to respond to negativity online? With grace. It’s not new for PHCs to receive negative comments online. The best way to handle these negative comments – whether they are Google reviews or comments on social media – is to respond with kindness. When faced with unpleasant or potentially harmful comments online, it’s important to … Continued