New Year, New Her: Reaching the Abortion-Minded Woman in 2021

New Year, New Her: Reaching the Abortion-Minded Woman in 2021

You made it through 2020! As we all breathe a sigh of relief, we also recognize many of the challenges we faced in 2020 will follow us into 2021. But, a new date on the calendar can bring inspiration and hope even though circumstances haven’t changed much. As you embrace 2021 for all it will … Continued

The Case for Including Abortion Terms in Your Center’s Advertising

The Case for Including Abortion Terms in Your Center’s Advertising

Pregnancy centers work day in and day out to empower women to choose life, so why mention abortion in advertising? The pros of mentioning abortion in advertising far outweigh the cons. Our FREE guide addresses the questions pregnancy centers often ask us about using abortion keywords in marketing and covers the top reasons to include … Continued

Why You Need  SEO

Why You Need SEO

She thinks she needs an abortion. You have the opportunity to offer a better solution. To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important … Continued

What is the Google Knowledge Vault?

What is the Google Knowledge Vault?

For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one place. This will make Google search … Continued

Optimizing Google My Business to Reach Abortion-Minded Women

Optimizing Google My Business to Reach Abortion-Minded Women

As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Continued

How to Optimize for Voice Search

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous … Continued

Why Directory Listings Matter

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will … Continued

Why Optimize Your Center’s Google My Business

Google My Business (GMB) is a tool that has only become more effective over time. It’s especially useful for location-based organizations like PHCs. In this guide, we’ll discuss why optimizing your center’s GMB matters and how to do it.

How Google Reviews Help Women Keep Their Appointments

Google is currently the number 1 review site, by far outranking other sites like Facebook and Yelp. And, 64 percent of people agree that they are likely to check reviews on Google before visiting a location. This tells us that people highly value previous experiences had, and they trust Google to let them know about … Continued