As a pregnancy center, your goal is to reach pregnant women facing unplanned pregnancies, directing them towards life-affirming options so they choose life for their babies instead of abortion. To do this, you need to reach them early in their unplanned pregnancy and provide them with the information and support they need so that they … Continued
The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding … Continued
High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get … Continued
Through any financial ask that you do, you are the connector – sharing powerful stories and updates that point people back to the mission and vision of your center, reminding them that they are a vital part of your mission through their financial support. Their donations are an essential piece to the success of your … Continued
For years, blogging was merely a way for any average person to maintain an online journal of their travels to exciting places, or a place where budding chefs could share favorite tips and recipes. That was then. But times have changed. Some of the biggest companies and organizations also take help from firms like justseo.co.nz … Continued
Men have a profound impact on every aspect of an unplanned pregnancy and in their role as fathers once their child is born. The pro-life movement is not only about empowering a pregnant woman to choose life – but also caring about moms, dads and babies throughout the pregnancy and after their child is born. … Continued
Your website is the beating heart of your center. Just as the heart pumps blood to your body, your website distributes valuable information to abortion-minded women. Having outdated content on your site makes you seem untrustworthy as a center, which is the exact opposite of how you want to come across to women seeking answers … Continued
As I watched Unplanned, I was drawn into the story of Abby Johnson as she rose from an eager college student volunteer to a leader of Planned Parenthood in Bryan, TX. Based on her book, the movie walks through Abby’s early career – from her volunteering to client counselor and eventually Director. Interwoven is the … Continued
Are you looking for ways to reach more women in need? One of the key ways to attract women to your center is to optimize your site for search engines. If you’re looking to create your first site or upgrade your center’s current website, you might want to consider a content-first strategy. It is the … Continued
Writing effective donor appeals begins with understanding how to speak to your donor base and knowing what matters to them. These practices can be applied to appeal letters, email campaigns, other donor-facing marketing materials, and even in face-to-face conversations with donors. Center it around your donors The number one way to write an effective donor … Continued
Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. In this post, we’ll discuss Instagram Stories for pregnancy centers, and how they can help you reach more potential abortion-minded women. Stories Last 24 Hours Unlike traditional Instagram … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued