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What is a brand? A brand is how you are known. We’re all familiar with brands like Apple, Nike, Google, and Facebook. When we see the swoosh or the apple, we know instantly what company it represents. A brand not only helps us recognize companies, it evokes perceptions, emotions, and thoughts about the … Continued
Have you considered a capital campaign to raise major funds? Your pregnancy center is growing and exciting things are ahead for your center and the people you serve. With growth comes opportunities to make an impact as well as a need for greater donor support. A capital campaign is a focused effort to raise … Continued
In the early days of pregnancy center ministry, your window of opportunity to connect and provide options to your clients was at least a few weeks. You had time for your clients to schedule their appointments to talk through their options and your clients took more time to make their final decision regarding their pregnancies. … Continued
Why invest in mobile advertising? Mobile advertising is a great opportunity because your advertising dollars are invested where people are spending the most time – on their phones. Americans spend an average of five hours every day on their phones. If you think about this in terms of those hours being a part of the … Continued
Today, there are so many options for marketing and advertising. And because that world is always changing, it’s important to stay on top of the latest trends. One trend that may surprise you is this: Gen Z (and some younger Millennials) is really starting to pay attention to non-digital advertising. For a generation … Continued
Nobody wants to be the best kept secret! Have you ever been out in the community sharing about your pregnancy center and someone says: “I never knew you were here”? You may offer the best services in town, but people need to know that you exist. A blog is one of the most cost-effective and … Continued
As a pregnancy center, your goal is to reach pregnant women facing unplanned pregnancies, directing them towards life-affirming options so they choose life for their babies instead of abortion. To do this, you need to reach them early in their unplanned pregnancy and provide them with the information and support they need so that they … Continued
The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding … Continued
High School and college students are crucial audiences to engage. While these students might not be in your target demographic or need your services now, as they age they may become future clients. It is important to speak with them now so that they can start building a relationship with your center. As they get … Continued
Through any financial ask that you do, you are the connector – sharing powerful stories and updates that point people back to the mission and vision of your center, reminding them that they are a vital part of your mission through their financial support. Their donations are an essential piece to the success of your … Continued
For years, blogging was merely a way for any average person to maintain an online journal of their travels to exciting places, or a place where budding chefs could share favorite tips and recipes. That was then. But times have changed. Some of the biggest companies and organizations also take help from firms like justseo.co.nz … Continued
Men have a profound impact on every aspect of an unplanned pregnancy and in their role as fathers once their child is born. The pro-life movement is not only about empowering a pregnant woman to choose life – but also caring about moms, dads and babies throughout the pregnancy and after their child is born. … Continued