Nobody wants to be the best kept secret! Have you ever been out in the community sharing about your pregnancy center and someone says: “I never knew you were here”? You may offer the best services in town, but people need to know that you exist. A blog is one of the most cost-effective and … Continued
The world of digital marketing comes with its own vocabulary that is not always familiar to those outside of the industry. It’s important to understand these terms and how they impact your strategy to effectively craft a marketing plan. We created this glossary of commonly used digital marketing terms to enhance your knowledge and understanding … Continued
Your website is the beating heart of your center. Just as the heart pumps blood to your body, your website distributes valuable information to abortion-minded women. Having outdated content on your site makes you seem untrustworthy as a center, which is the exact opposite of how you want to come across to women seeking answers … Continued
Are you looking for ways to reach more women in need? One of the key ways to attract women to your center is to optimize your site for search engines. If you’re looking to create your first site or upgrade your center’s current website, you might want to consider a content-first strategy. It is the … Continued
Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. In this post, we’ll discuss Instagram Stories for pregnancy centers, and how they can help you reach more potential abortion-minded women. Stories Last 24 Hours Unlike traditional Instagram … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business, … Continued
Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive … Continued
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they … Continued
Email marketing is effective, and for PHC donor email campaigns, it’s essential. It allows you to personally reach out to potential donors, explain who you are, what you’re doing, and why they should get involved. But with so many emails being sent each and every day, how can you make sure yours are noticed? A … Continued