Tapping into platforms like Instagram, TikTok, and YouTube is one of the most effective ways to reach abortion-minded women. Each platform offers a unique opportunity to connect with your audience. By understanding the distinctive features of each platform, viewers can choose the one that aligns best with their goals and resonates most effectively with the … Continued
Facebook, Instagram, YouTube… every Silicon Valley social media giant has posed barriers for pregnancy centers. Whether it’s ad disclaimers, rejecting ads, or issuing violations for posts on abortion pill reversal, they have been a source of resistance for years. Yet social media platforms remain critical to the mission of reaching the abortion-minded woman. With the life issue heating up … Continued
In last week’s marketing guide eblast, we shared information and strategies about the top platforms where Generation Z spends time. Remember, the goal of being on social media is to reach your target audience – women who are considering abortion who need to know about life-affirming alternatives. This week, we’re diving deeper into one of … Continued
YouTube is extremely popular across all ages and communities. Key audiences, such as millennials and Gen Z, are using YouTube more than any other online platform. Advertising on YouTube is an accessible, low risk way for centers to explore video advertising and engage the large viewership that YouTube has to offer. If your center is … Continued