From midnight
messages to morning
appointments, Olive
bridges every moment.
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for your center.
What is the Google Knowledge Vault? For the past several years, Google has been working on building a knowledge vault to store knowledge about … everything. Albert Einstein. How airplanes work. Ingredients for dairy free ice cream. Google’s goal is to create a ‘machine system’ that has the whole of human knowledge stored in one … Continued
Owned by Facebook, Instagram is a popular photo-sharing social media platform that started in 2010. It has grown in popularity over time, making it the preferred social media platform by 85% of teens, followed closely by Snapchat. In addition, 75% of 18-24-year-olds and 57% of 25-29-year-olds actively use Instagram. Sound like your target audience? We … Continued
To help raise awareness for your center and reach more women considering abortion, you’ve likely set up your Facebook page several years ago and have been posting on and off ever since. We commend you! You’ve made an investment in your marketing strategy and increased your opportunities for visibility. However, If you haven’t changed your … Continued
Why Should I Have Two? If you’ve been in pregnancy center work for long enough, you know it is uniquely a world of its own. The level of controversy surrounding your work makes it different from most other nonprofits and ministries. While most nonprofits garner the support of a large demographic of people and … Continued
Because we live and breathe marketing strategies, we get a lot of questions from pregnancy centers around the country about the best practices for most effectively reaching abortion minded women. And because we love partnering with you to impact women’s lives and save babies, we also love answering these questions for you! In this … Continued
Though news of the coronavirus has been spreading for a few months, the decisions and actions of the last two weeks have impacted the United States in ways we hadn’t felt before. The mandatory shut down of restaurants, schools and non-essential businesses and the use of face shield with glasses has caused great concern as … Continued
As universities, churches, sporting events, political rallies, and other planned large gatherings continue to cancel in the wake of the coronavirus spread, it is prudent to think about how your pregnancy center will respond. Do you have an emergency plan in place for this pandemic? You should, and you can. Are you concerned … Continued
As women seek abortions earlier and earlier in their pregnancies, it becomes imperative for you to do all you can to reach them before the abortion clinic does. The best place to accomplish this is online, and it’s important to utilize every tool available to make sure women know abortion is not their only choice. … Continued
Each generation has its own defining attributes, styles of communication, and lifestyle preferences. As technology has advanced, younger generations have become more savvy and more technologically fluent. While Millennials grew up with emerging technology, Generation Z is unique in that it has never known a time without iPhones, social media, and instant connection via the … Continued
Plan C is considered the final step in a long line of choices. It follows the shock and fear a client feels when she discovers she is pregnant. It skips over the Plan B pill. Removes the need for an appointment at an abortion clinic. And provides a way for a woman to order an … Continued
In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to … Continued
It’s the last day of the year! As we look ahead to a new year and new decade, we also took time to look back over various 2019 marketing trends. These trends impacted your marketing efforts and will continue to have an impact moving into the future. Marketing is constantly changing and evolving and it’s … Continued