Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business, … Continued
Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive … Continued
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they … Continued
Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram … Continued
Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued
You can learn a lot from marketing analytics, like who’s seeing your ads and whether they are actually doing what they’re supposed to be doing. However, if your stomach drops every time one of those statistics dips below what it was last month, you may not be focusing on the right analytics. It’s true, analytics … Continued
Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of social media videos? By incorporating high-quality, engaging videos into your digital strategy. In this guide, we’ll go over … Continued
What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year. From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year. … Continued
By running ads for an event using a strategically selected target audience, your center will reach more donors and pro-life supporters. Whether you want to increase attendance at an event or increase followers on your donor page, these four Facebook targeting tips will help you get started on creating an effective ad campaign to reach … Continued
Data from numerous pregnancy resource center websites and marketing campaigns reveals that nearly 100% of traffic is sourced from mobile phones. Women ages 15 to 29 years-old use their smartphones to search for your services. It is imperative that your center’s marketing takes a mobile-first approach in nearly every digital medium, from your website and … Continued