Instagram Updates & Best Practices

Instagram Updates & Best Practices

Instagram is an excellent tool for the awareness stage: letting women in your area know you’re there for when they need you. In 2018, the platform has rolled out a number of new features, many of which can help PHCs connect and engage with more abortion-minded women. In this guide, we’ll discuss the new Instagram… Read More

How to Utilize Instagram Stories Ads for your PHC

How to Utilize Instagram Stories Ads for your PHC

Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their… Read More

Marketing Analytics for Your PHC

Marketing Analytics for Your PHC

You can learn a lot from marketing analytics, like who’s seeing your ads and whether they are actually doing what they’re supposed to be doing. However, if your stomach drops every time one of those statistics dips below what it was last month, you may not be focusing on the right analytics. It’s true, analytics… Read More

A Pregnancy Help Center’s Guide to Social Media Videos

A Pregnancy Help Center’s Guide to Social Media Videos

Did you know that one-third of online activity is spent watching videos? Additionally, 51% of marketing professionals name video as the type of content with the best ROI. So, how can PHCs capitalize on the popularity of social media videos? By incorporating high-quality, engaging videos into your digital strategy. In this guide, we’ll go over… Read More

2018 Marketing Calendar for Pregnancy Centers

2018 Marketing Calendar for Pregnancy Centers

What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year.  From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year…. Read More

Attract More Donors With Facebook Targeting

Attract More Donors With Facebook Targeting

By running ads for an event using a strategically selected target audience, your center will reach more donors and pro-life supporters. Whether you want to increase attendance at an event or increase followers on your donor page, these four Facebook targeting tips will help you get started on creating an effective ad campaign to reach… Read More

Mobile-First Marketing for Pregnancy Centers

Mobile-First Marketing for Pregnancy Centers

Data from numerous pregnancy resource center websites and marketing campaigns reveals that nearly 100% of traffic is sourced from mobile phones. Women ages 15 to 29 years-old use their smartphones to search for your services. It is imperative that your center’s marketing takes a mobile-first approach in nearly every digital medium, from your website and… Read More

4 Things PHCs Should Know About Facebook Targeting

4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social… Read More

The Anatomy of an Instagram Post

The Anatomy of an Instagram Post

Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram,… Read More

Crisis Management Tips for PHCs

Crisis Management Tips for PHCs

Over the past week, pro-choice extremists targeted pregnancy help centers through online attacks, phone calls, and protests at the center’s physical locations. The protesters created a website called ExposeFakeClinics.com that detailed information about the location, contact information and online profiles of more than 4,000 pregnancy help centers worldwide. The flood of confrontational conversations and negative… Read More

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