February is the month of love. We often think about how much we love our spouses, our kids, our family or friends during this time. But we tend to forget about our love for Jesus and His love for us. Part of our Christian duty is to show God’s love to others – in all … Continued
On January 11th, Facebook announced that it will be making some significant changes to its News Feed algorithm. What will those changes entail? The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from friends and family over public content.” That sounds great for your … Continued
March for Life is a nationally recognized event and protest for the right to life of all humans. If you’re interested in creating your own March for Life event, outlined below is how to promote messaging and the basics of leveraging Facebook advertising for the event. We also recommend bookmarking this page so you can … Continued
The digital realm is constantly changing, but with constant change comes many learning opportunities and experiences – especially for the pro-life movement. Below we’ve outlined the top 9 things we learned about pro-life marketing in 2017. 1. How to combat Expose Fake Clinics Week In the event of Expose Fake Clinics Week (or any emergency crisis), … Continued
What better way to plan for 2018 than your very own marketing calendar? The new year is fast-approaching and now is the time to plan your marketing efforts for next year. From donor events and awareness weeks to social media holidays, there are numerous opportunities for you to promote your center in the coming year. … Continued
By running ads for an event using a strategically selected target audience, your center will reach more donors and pro-life supporters. Whether you want to increase attendance at an event or increase followers on your donor page, these four Facebook targeting tips will help you get started on creating an effective ad campaign to reach … Continued
Data from numerous pregnancy resource center websites and marketing campaigns reveals that nearly 100% of traffic is sourced from mobile phones. Women ages 15 to 29 years-old use their smartphones to search for your services. It is imperative that your center’s marketing takes a mobile-first approach in nearly every digital medium, from your website and … Continued
What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social … Continued
Catching the eye of an abortion-minded woman can be done through a design that stands out through the clutter. When it comes to young women, visuals can make or break your online marketing efforts. And, when we say visuals, we aren’t just talking about the photos you use. We mean ALL the visual components that … Continued
Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram, … Continued
Over the past week, pro-choice extremists targeted pregnancy help centers through online attacks, phone calls, and protests at the center’s physical locations. The protesters created a website called ExposeFakeClinics.com that detailed information about the location, contact information and online profiles of more than 4,000 pregnancy help centers worldwide. The flood of confrontational conversations and negative … Continued
Google Business Profile is one of the most effective ways to let the public know your business information. A Google Business Profile is the feature that appears above or to the right of Google search results for a business name. This listing includes information such as hours of operation, phone number, address, website and reviews. … Continued