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Your website is the beating heart of your center. Just as the heart pumps blood to your body, your website distributes valuable information to abortion-minded women. Having outdated content on your site makes you seem untrustworthy as a center, which is the exact opposite of how you want to come across to women seeking answers … Continued
As I watched Unplanned, I was drawn into the story of Abby Johnson as she rose from an eager college student volunteer to a leader of Planned Parenthood in Bryan, TX. Based on her book, the movie walks through Abby’s early career – from her volunteering to client counselor and eventually Director. Interwoven is the … Continued
Are you looking for ways to reach more women in need? One of the key ways to attract women to your center is to optimize your site for search engines. If you’re looking to create your first site or upgrade your center’s current website, you might want to consider a content-first strategy. It is the … Continued
Writing effective donor appeals begins with understanding how to speak to your donor base and knowing what matters to them. These practices can be applied to appeal letters, email campaigns, other donor-facing marketing materials, and even in face-to-face conversations with donors. Center it around your donors The number one way to write an effective donor … Continued
Instagram Stories, unveiled in 2016, now has double the number of Snapchat active users. That’s right, 400 million people are active on Instagram Stories around the world. In this post, we’ll discuss Instagram Stories for pregnancy centers, and how they can help you reach more potential abortion-minded women. Stories Last 24 Hours Unlike traditional Instagram … Continued
Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Strategies shift because tactics and audiences do, and learning about those changes help your center build a better marketing strategy for 2019. Here are the 10 key takeaways about pregnancy center marketing from 2018: 1. Effective Marketing is Only the First … Continued
Did you know that there are approximately 1.5 million nonprofits in the United States? While this shows true generosity, it can also mean that 1.5 million organizations are vying for people’s attention and contributions throughout the year. As a pregnancy help center. how do you reach your donor audience in a way that won’t fatigue … Continued
Snapchat is one of the most popular forms of social media available today. It may seem overwhelming to dive into advertising through it if you don’t understand the platform or how it works. We’ve created this guide to take you through the world of Snapchat advertising, and how it can be crucial to reaching more … Continued
Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center. 1. GMB and Social Retargeting What is GMB? GMB, or Google My Business, … Continued
For many PHCs, a capital campaign will run for several years in order to raise enough funds for a large-scale project. Because so much time and effort goes into running one, it’s important to effectively brand your campaign to get the most amount of donations possible. Here’s how to ensure that your capital campaign is … Continued
Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google, Bing or Yahoo. An effective SEO strategy is built on a number of factors, and in this blog, we’ll touch on the 12 most important SEO features for your PHC’s website. Responsive … Continued
As colleges and universities prepare for incoming students, so should your PHC. In this guide, we’ll discuss a few tactics you can implement to ensure your PHC is fully prepared to reach as many abortion-minded students as possible during this upcoming school year. We’ll go in-depth and talk about the tactics we recommend, why they … Continued