How to Utilize Instagram Stories Ads for your PHC

How to Utilize Instagram Stories Ads for your PHC

Instagram Stories hit 250 million users in June of 2017, surpassing Snapchat users by a landslide. With the platform becoming algorithm-based, Instagram Stories ads can be utilized to build recognition of your center and reach more abortion-minded women in your area. What are Instagram Stories Ads? Instagram Stories ads play while users are watching their … Continued

4 Things PHCs Should Know About Facebook Targeting

4 Things PHCs Should Know About Facebook Targeting

What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social … Continued

The Anatomy of an Instagram Post

The Anatomy of an Instagram Post

Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram, … Continued

How Blogging Can Help PHCs Reach and Engage with Abortion-Minded Women

How Blogging Can Help PHCs Reach and Engage with Abortion-Minded Women

Blogging is a wonderful way to spread brand awareness, add interesting and unique content to your website and strengthen the relationship between you and your clients and donors. This month, we’re giving you tips on how to write relevant and timely blog posts for your PHC’s client website. Great content can help you establish a … Continued

Reaching Abortion-Minded Women: 7 Steps to Instagram Success

Reaching Abortion-Minded Women: 7 Steps to Instagram Success

Often referred to as the “Photo Album of the Internet”, Instagram is used by nearly one-third of American women. With more than 40 billion photos and counting, the platform now serves as a powerful tool for reaching young, abortion-minded women. Instagram differs from other social media platforms in many ways. Young people typically flock to … Continued

Why PPC Advertising Is Effective for Pregnancy Help Centers

Why PPC Advertising Is Effective for Pregnancy Help Centers

Q: When is the best time to advertise to someone? A: When they’re actively seeking your service! Abortion-determined women ask the Internet their questions. “Where’s the closest abortion clinic?”, “What are abortion risks?”, “How much does abortion cost?” Are you there to answer? Are you there to support these women and provide the information they … Continued

Why One-Size-Fits-All Marketing Is Not Effective for PHCs

Why One-Size-Fits-All Marketing Is Not Effective for PHCs

When it comes to reaching abortion-minded women on the Internet, it requires more than just your basic “Marketing 101” skills. We work together with Pregnancy Help Centers (PHCs) to develop and execute marketing strategies that are both cost-effective for their organization and effective in reaching the right audience. Many marketing agencies will assume that PHCs … Continued

Marketing to Abortion-Minded Women in Today’s Culture

Marketing to Abortion-Minded Women in Today’s Culture

In today’s culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your center’s name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for … Continued

Reach More Women in Need with This Lifesaving Tool

Reach More Women in Need with This Lifesaving Tool

At Choose Life Marketing, we understand that effective communication plays a crucial role in reaching end goals, such as restoring the value and sanctity of human life. The Vitae Foundation already possesses unrivaled expertise in communicating with women who are dealing with unplanned pregnancy. That is why we are excited to introduce a tool that assists you … Continued