How to respond to negativity online? With grace. It’s not new for PHCs to receive negative comments online. The best way to handle these negative comments – whether they are Google reviews or comments on social media – is to respond with kindness. When faced with unpleasant or potentially harmful comments online, it’s important to … Continued
Blogging is a wonderful way to spread brand awareness, add interesting and unique content to your website and strengthen the relationship between you and your clients and donors. This month, we’re giving you tips on how to write relevant and timely blog posts for your PHC’s client website. Great content can help you establish a … Continued
Often referred to as the “Photo Album of the Internet”, Instagram is used by nearly one-third of American women. With more than 40 billion photos and counting, the platform now serves as a powerful tool for reaching young, abortion-minded women. Instagram differs from other social media platforms in many ways. Young people typically flock to … Continued
Navigating the World Wide Web is not an easy task. With an ever-changing digital landscape and endless flow of conversation, it’s easy to be steered in the wrong direction. That’s why the experts at Choose Life Marketing are here to show you the way. Today, we debunk five common myths that can harm your digital … Continued
Q: When is the best time to advertise to someone? A: When they’re actively seeking your service! Abortion-determined women ask the Internet their questions. “Where’s the closest abortion clinic?”, “What are abortion risks?”, “How much does abortion cost?” Are you there to answer? Are you there to support these women and provide the information they … Continued
When it comes to reaching abortion-minded women on the Internet, it requires more than just your basic “Marketing 101” skills. We work together with Pregnancy Help Centers (PHCs) to develop and execute marketing strategies that are both cost-effective for their organization and effective in reaching the right audience. Many marketing agencies will assume that PHCs … Continued
In today’s culture, there are many avenues (both online and offline) that women can take when seeking answers to a problem. As a Pregnancy Help Center, you want to make sure that your center’s name is at the forefront of those avenues for pregnant women who might be looking for your services, or simply for … Continued
What is SEO for Pregnancy Help Centers? Search Engine Optimization (SEO) might seem like an extremely obscure concept, but learning just a few of the best practices for optimizing your center’s website can make all the difference. Search Engine Optimization is the process of improving the rankings of your web pages on search engine’s’ organic … Continued
Pregnancy Help Centers make a significant difference in the lives of women facing unplanned pregnancies by providing them with options, hope and support. Choose Life Marketing was created to help further this mission by developing and offering a set of online marketing standards in order to reach and connect these women with Pregnancy Help Centers. … Continued
In order to send the right message at the right time to pregnant women in need, it’s helpful to become familiar with current digital terminology. You don’t need to be an expert to master the web game—all it takes is a little brushing up on the latest lingo! Let’s start with some of the basics … Continued
At Choose Life Marketing, we understand that effective communication plays a crucial role in reaching end goals, such as restoring the value and sanctity of human life. The Vitae Foundation already possesses unrivaled expertise in communicating with women who are dealing with unplanned pregnancy. That is why we are excited to introduce a tool that assists you … Continued