Data from numerous pregnancy resource center websites and marketing campaigns reveals that nearly 100% of traffic is sourced from mobile phones. Women ages 15 to 29 years-old use their smartphones to search for your services. It is imperative that your center’s marketing takes a mobile-first approach in nearly every digital medium, from your website and … Continued
What if there was a tool that could help you target women in your area who might need your help? With Facebook targeting through the Ads Manager tool, you can target potential abortion-minded women in your area . Choose Life Marketing is experienced in targeting abortion-minded women on Facebook and weaving that targeting into a full-fledges social … Continued
Catching the eye of an abortion-minded woman can be done through a design that stands out through the clutter. When it comes to young women, visuals can make or break your online marketing efforts. And, when we say visuals, we aren’t just talking about the photos you use. We mean ALL the visual components that … Continued
Young women tend to trust organizations that keep up with social trends and create strategies designed specifically for them. Recent studies show that Instagram is now the top social media platform among American teens, making the photo and video sharing tool a powerful way to reach young women. If you’re just beginning to use Instagram, … Continued
Over the past week, pro-choice extremists targeted pregnancy help centers through online attacks, phone calls, and protests at the center’s physical locations. The protesters created a website called ExposeFakeClinics.com that detailed information about the location, contact information and online profiles of more than 4,000 pregnancy help centers worldwide. The flood of confrontational conversations and negative … Continued
Google Business Profile is one of the most effective ways to let the public know your business information. A Google Business Profile is the feature that appears above or to the right of Google search results for a business name. This listing includes information such as hours of operation, phone number, address, website and reviews. … Continued
How to respond to negativity online? With grace. It’s not new for PHCs to receive negative comments online. The best way to handle these negative comments – whether they are Google reviews or comments on social media – is to respond with kindness. When faced with unpleasant or potentially harmful comments online, it’s important to … Continued
Blogging is a wonderful way to spread brand awareness, add interesting and unique content to your website and strengthen the relationship between you and your clients and donors. This month, we’re giving you tips on how to write relevant and timely blog posts for your PHC’s client website. Great content can help you establish a … Continued
Often referred to as the “Photo Album of the Internet”, Instagram is used by nearly one-third of American women. With more than 40 billion photos and counting, the platform now serves as a powerful tool for reaching young, abortion-minded women. Instagram differs from other social media platforms in many ways. Young people typically flock to … Continued
Navigating the World Wide Web is not an easy task. With an ever-changing digital landscape and endless flow of conversation, it’s easy to be steered in the wrong direction. That’s why the experts at Choose Life Marketing are here to show you the way. Today, we debunk five common myths that can harm your digital … Continued
I looked at the familiar skyline of Chicago and, all of a sudden, started to name the different landmarks. Years ago, I saw this city as a place where the “big leagues” worked and played that had nothing to do with me. I peered in from the outside, not wishing to be a part of … Continued
Q: When is the best time to advertise to someone? A: When they’re actively seeking your service! Abortion-determined women ask the Internet their questions. “Where’s the closest abortion clinic?”, “What are abortion risks?”, “How much does abortion cost?” Are you there to answer? Are you there to support these women and provide the information they … Continued