From midnight
messages to morning
appointments, Olive
bridges every moment.
See what Olive can do
for your center.
Social media has been evolving since its widespread adoption in the early 2000’s. However, between Coronavirus isolation, the election, and the rise in social justice issues, the influence and impact of social media has grown faster than ever before. Statista reports 32% of people in the U.S. are spending more time on social media, as … Continued
Search engine optimization (SEO) can feel overwhelming. While there are many technical aspects of this marketing strategy, there are things you can begin to incorporate today to provide excellent SEO on your website. Remember SEO is what will help your website rank higher in search results. If your site isn’t optimized for the right keywords, … Continued
We are living in unprecedented times. Pandemic aside, who would have thought our first amendment right to free speech would be challenged in 2021? Let’s discuss everything you need to know about the current state of internet ads and censorship. Despite our constitutional rights, Big Tech has become powerful with 63% of U.S. citizens over … Continued
If your center is looking for a way to capture more engagement, draw more clients, and effectively ask for donations, video is the answer. As video consumption continues its rapid rise in popularity since 2017, it’s important to leverage it to maximize your marketing impact, whether for donors or abortion-minded women. In this FREE guide, … Continued
For many of us, 2020 changed fundamentally how we operated on a day-to-day basis. Masks became part of our everyday wardrobe, parents juggled the challenges of both working and overseeing their kids’ schooling at home, and many people lived online as we were connected to the internet more than ever before. The abortion-minded woman is … Continued
She thinks she needs an abortion. You have the opportunity to offer a better solution. To reach abortion-minded women in 2020, your website must be optimized with the right keywords and components to show up in her search results. Search engine optimization can strike fear in your heart because you have heard it is important … Continued
You have likely been faced with the realities of the growing popularity of the abortion pill. It has been marketed to women as a private, quick, easy fix to their situation – without consequence or sometimes even the need to share with anyone they are pregnant. Two pills and they can move on with their … Continued
Without a doubt, your center needs a strong digital marketing strategy in place to reach the women who need you the most. This is a reality of living in 2020, especially as federal judges and other special interest groups make it easier and easier for women to go online to get abortions very early in … Continued
We talk a lot about having separate marketing platforms for your clients and donors. This allows you to share targeted, specific information with your two very different audiences without confusing one or losing the other. In this guide, we will share about five tactics you can use for your donor social media platforms to … Continued
How is your center doing reaching abortion minded women? Are you making sure you are present in their digital space? Gen Z lives on their phones – they have never known life without smartphone technology. It’s where they go for everything – music, information, services and help. Often we are asked what is the most … Continued
Let’s be honest. For most pregnancy centers we talk to, this pandemic has been a long road. Adapting how you serve people, worrying about finances and canceled events, keeping up with new technology to communicate with both staff and clients, wondering how long you will have to do all of this… it’s a lot. While … Continued
I’m sure you are looking forward to getting back to normal. All of us are wondering what “normal” will look like. We long for the days before the pandemic, social distancing, and the challenge of finding toilet paper, sanitizer, and the masks you needed to meet with your clients. At the same time, we … Continued