In a world of ever-changing algorithms, new social media platforms, and changes to advertising policies, it can feel hard to keep up. It’s also tempting to jump on every marketing bandwagon, feeling like you need to invest everywhere. And while it is important to have a presence across the world wide web, it’s important to let a local marketing plan drive your marketing efforts. Instead of chasing after every marketing strategy, you need a strategic plan that informs which tactics to pursue. In this free guide we’ll give you the tools you need to put together a comprehensive marketing plan and tips for knowing when to incorporate new strategies along the way.